The Ask: A holiday campaign featuring Hefty cups.

I’m a sucker for sentient plastic, cup puns, and Christmas.

Who isn’t?

Seeing it in Times Square was cool.

Work done at Periscope with Laura Panthofer

The big board in question.

Video support campaign. Just look at ‘em go.

Oh yeah, and we also made an AR filter. Note Santa’s reindeer in the background. My personal favorite touch.

Yes, I wrote the post copy here. No, I’m not sure what “Hefty up the holidays“ means.

Although I was no longer at Periscope the following year, they ended up reusing my tagline for the next year’s holiday campaign.

That was pretty cool.