Raising Cane’s is a fast food chain that specializes in one beautiful thing; chicken fingers. While their competitors diss chicken by drowning it in subpar sauce, serving it dry or frozen, or by focusing on unworthy side dishes, Raising Cane’s is the one place that respects chicken.

AD: Barbie Adams and BriElle Munizzi

Strategy: Madison McCracken

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Above: OOH Billboard Ads

Above: 2 TV Spots

Click to expand.

Lastly, we wanted to extend this campaign to Raising Cane’s website. On their site, a new computer game would be added - “Dodge the Diss.” In this game, you’d take control of a chicken trying to outrun subpar condiments, microwaves, and other such chicken dissers.

 

Above: The On-Site “Dodge the Diss“ Game