Described as “Booking.com but for billboards,” Blindspot is the easiest way to book DOOH ads.

I started working with Blindspot when it was a crazy, scrappy startup. And I got to help make crazy, scrappy startup type ads.

Like this 00:30 ad.

Or this one.

Or this April Fool’s ad where we had some billboards gain sentience.

Naturally, they despaired.

Top Left: Live footage of a sentient billboard screen.

Top Right: Closeup of screen text

Blindspot was never going to outspend the big media companies. But we could make our email newsletters way more entertaining.

People seemed to enjoy the newsletters. I enjoyed their feedback.

This is my Cannes campaign. In the sense that, while Cannes was happening, we got an LED truck to drive around the festival, advertising Blindspot.