IKEA asked us to do something for the back-to-school season.

So, Ashley Aviles and I made an anime.

It was IKEA’s first anime. Actually, it was their first animated project they’d ever done, period.

PRESS: AdAge - Muse by Clio - Lurzer’s Archive

Above: the three 00:30 spots

Each of the characters in the spot came with an accompanying bio posted on IKEA’s social channels.

It also came with a collectible manga printout, distributed in stores.

This has nothing to do with the anime campaign but I’m really proud of this cinnamon bun line and I didn’t know where else to put it.