IKEA asked us to do something for the back-to-school season.

So, Ashley Aviles and I made an anime.

It was IKEA’s first anime. Actually, it was their first animated project they’d ever done, period.

PRESS: AdAge - Muse by Clio - Lurzer’s Archive

Above: the three 00:30 spots

Each of the characters in the spot came with an accompanying bio posted on IKEA’s social channels.

It also came with a collectible manga printout, distributed in stores and available on this webpage. On that same page, you can also purchase links to all the IKEA products featured in the ads.

This has nothing to do with the anime campaign but I’m really proud of this cinnamon bun line and I didn’t know where else to put it.