Wham-O Super Ball is the classic bouncy ball toy that bounces far higher than cheaper competitors. The concept of this campaign was simple and meant to evoke the imagination that one has when playing with toys as a child.
Copywriter: Caleb York
Art Director: Kyle Brubaker
Print ads. Tagline: “Bounces Dangerously High.“
TV extension of the campaign. 30 seconds.
Holiday TV extension. This is a 30 second TV spot that will air during the holiday season.
Billboard extension hanging over a busy stretch of highway. The figure will be a mannequin and the ball and bounce lines will be large props affixed to the billboard.