Death Wish Coffee is the World’s Strongest cup of coffee and the brand is proud of it. Our team reasoned that the world’s strongest coffee could help you endure the world’s most boring events.
Copywriter: Caleb York
Art Director: Jenny Ritter
Print campaign. Tagline: “Endure The Worst.“
Sticker Campaign. These stickers would be included in online delivery packages of Death Wish Coffee. At the online checkout, you would get to select one of many default stickers or customize your own sticker that encapsulates what makes you want a Death Wish.
In order to further continue the campaign, a content script was developed. Death Wish already has a thriving online presence and, wanting to utilize that, this content video is much longer than a TV spot and is designed to be shared across Death Wish Coffee’s multiple online media accounts. The storyboard is above.